What you do to get someone, won't be what you do to keep them. You're getting to know someone, and you're vibing with them. She's digging him, he's feeling her. They decide to become exclusive. As time passes, the couple becomes complacent because they've done the work to get each other, so they feel nothing more needs to be done. As the saying goes, what you did to get him/her, do the same to keep them. I can't argue with this because it's easy to get your dream (wo)man, it's hard to keep them. Couples must be willing to keep their relationship fresh by any means necessary. Do date nights, rekindle the first time you two met, etc. Real couples know the work begins after a couple becomes exclusive, not this play-play nonsense most people are into.
Why does the work begin AFTER a couple becomes exclusive? It's easy, life happens. Loss of a parent/loved one, unemployment, life-threatening illness, etc. Those scenarios will rock the most solid couples. A relationship is tested when life's storms hit you back to back. Can you two stand firm in your union, or will you fold at the first sign of adversity? Many couples are quick to end their union over the first sign of adversity. That's a sign that some people aren't cut out for marriage. Even though the Bible says it's not good for man to be alone, and God will create a helpmate suitable for him; the divorce rate would say otherwise. How a spouse reacts to adversity is an indicator of how suitable a mate they would be.
The work doesn't stop once you get your (wo)man, it's just beginning. As the work begins, the couple must always be on the same page. You never know what curve balls life will throw your way. In choosing a partner, tough questions must be asked. If they respond well, you have a keeper. If not, find someone who's willing to fight hard for you as you are for them.